Case Studies.

WAJEEHA KHAN - OLIVE

“The idea is to re-discover the old totkas that mums and grand mums have used for years and the realization that they actually work”---- Wajeeha Khan

 Olive is a brand of natural handmade skin care products that has been launched with its range of natural handmade soaps in March 2005. Wajeeha graduated with an MBA from the Lahore University of Management Sciences in 1999. She worked with Anderson Business Consulting as a consultant for two years in Singapore after which she joined Reckitt Benckiser, Pakistan as a Brand Manager. Later, she joined Procter & Gamble for a brief period, again in Brand Management.

Wajeeha learnt the bare basics about the art of soap making while in Singapore and then completed her learning in this field in North America. With the technical knowledge of making soap and her experience of evaluating businesses as a consultant and of managing consumer brands as a brand manager, she has managed to launch her business of making natural handmade products, with her range of natural handmade soaps. After a thorough market assessment, Wajeeha was convinced of the viability of launching this product in Pakistan, with no local competitors, she has the competitive advantage in the uniqueness of the product in Pakistan. Wajeeha recognized every females desire to look beautiful and indulge in natural products to give truth to her desire. She provides an alternative to expensive international brands by providing quality and variety in local dynamics. The current product range has 5 types of soaps for different skin types and has two body scrubs as part of the range. In the future Wajeeha envisions Olive to have a complete range of body care products that includes face washes, shower gels, face creams, body creams etc.

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